I was impressed at the amount of pigment. Smells like violet flowers and leaves hair super soft. My new favorite! I have a pearl blonde that starts to actually go green after a few washes but this purple shampoo brings it right back around to shinning white blonde.

I love it! It works well to dramatically reduce brassy tones. After I used it several times, people actually asked me if I dyed my hair. They said it looked more blonde. I haven't gotten it professionally done in 2 years, haha! I've tried other "purple" shampoos and the purple dyes made my scalp red and irritated. This product is all natural and hasn't caused any adverse side effects.

Love this shampoo. Doesn't weigh your hair down. Helps keep out the brassy and keep my blonde alive. A little bit goes a long ways too :)

Best purple shampoo I’ve ever used! Keeps the brass away long Term!

For a few years my normally platinum color has had this yellow tone to it especially at the roots. This system not only says bye bye to that yellow, but also leaves your hair silky smooth

I love this product so much i would by this product if you are wanting the plantium blonde look